Table of Contents
Foreword: Ami Dar, Idealist.org/Action Without Borders
Preface/About the Book: Darian Rodriguez Heyman
PART ONE: The Big Picture—What the Field is all About and Where You Fit In
Chapter 1:
The Role of Nonprofits in American Life by Robert Glavin, University of San Francisco
Chapter 2:
Welcome to the Movement by Paul Hawken, Author of Blessed Unrest
Chapter 3:
On Leadership in the Nonprofit Sector by Emmett Carson, PhD, Silicon Valley Community Foundation
Chapter 4:
Taking Charge of your Nonprofit Sector Career by Shelly Cryer, Author of
Nonprofit Career Guide and Kim Hendler, iMentor
PART TWO: Managing Organizations and People
Chapter 5:
Strategy and Planning: Turning a Dream into Reality by Jeanne Bell, MNA, CompassPoint Nonprofit Services
Chapter 6:
Strategic Restructuring: Collaboration, Alliances, and Mergers by David La Piana and Bob Harrington, La Piana Associates
Chapter 7:
Risk Management and Insurance by Pamela Davis, Nonprofit Insurance Alliance Group
Chapter 8:
Making Human Resources Work for You Management: Best Practices in Nonprofit Human Capital Management by James Weinberg and Cassie Scarano, CommonGood Careers
Chapter 9:
The Importance of Diversity by Michael Watson, Girl Scouts of the USA
Chapter 10:
Bridging the Generation Gap by Peter Brinckerhoff, Author of Generations: The Challenge of a Lifetime for Your Nonprofit and Vincent Hyman, Vincent Hyman Editorial Services
PART THREE: Nonprofit Law and Finance
Chapter 11:
Nonprofit Law by Bruce Hopkins and Virginia Gross, Authors of Starting and Managing a Nonprofit Organization: A Legal Guide
Chapter 12:
Nonprofit Advocacy and Lobbying by Nayantara Mehta and Nancy Chen, Alliance for Justice, Marica Avner, Author of The Lobbying & Advocacy Handbook, and Jeannie Fox, Minnesota Council of Nonprofits
Chapter 13:
Nonprofit Financial Management by David Greco, Nonprofit Finance Fund
PART FOUR: Nonprofit Technology and IT
Chapter 14:
The Technology Foundation: Hardware and Software by Holly Ross, NTEN
Chapter 15:
A Cooperative Approach to Web Design by Elliot Harmon, TechSoup Global
Chapter 16:
Online Community Building: How to Wire a Network to Support your
Nonprofit’s Mission by Jon Warnow and Joe Solomon, 350.org
Chapter 17:
Constituent Relationship Management by Steve Wright, Grameen Foundation
PART FIVE: Fundraising
Chapter 18:
Fundraising: Knowing When to do What by Andrea McManus, CFRE, The Association of Fundraising Professionals
Chapter 19:
Individual Donor and Major Gift Strategies: The 83% Solution to Fundraising by
Kay Sprinkel Grace, CFRE, Author of Beyond Fundraising: New Strategies for Nonprofit Innovation
Chapter 20:
How to Seek a Grant by Tori O’Neal-McElrath, Author of Winning Grants
Chapter 21:
Online Fundraising by Katya Andresen and Rebecca Higman, Network for Good
Chapter 22:
Online Peer-to-Peer Fundraising by Nicci Noble, CFRE, Noble Services and Sean Sullivan, Center for Environmental Health
Chapter 23:
Cause-Related Marketing by Jay Aldous, Social Capital Partnerships
Chapter 24:
Social Enterprise 101: An Overview of the Basic Principles by Rick Aubry, PhD, New Foundry Ventures and Stanford University Graduate School of Business
PART SIX: Marketing and Communications
Chapter 25:
Nonprofit Marketing by Jennie Winton and Zach Hochstadt, Mission Minded
Chapter 26:
Using Web 2.0 Tools to Tell your Organization’s Story: Blogs, Flickr, and YouTube
by Beth Kanter, Author of The Networked Nonprofit
Chapter 27:
Crafting an Effective Newsletter Strategy by Kivi Leroux Miller, NonprofitMarketingGuide.com
Chapter 28:
Painless and Effective Event Planning: Let’s Get This Party Started! by
Marika Holmgren, Organic Events
Chapter 29:
Public Relations for Nonprofits: Getting Ink for your Cause by David Fenton and
Lisa Chen, Fenton
PART SEVEN: Boards and Volunteers
Chapter 30:
Board Governance by Emily Heard and Vernetta Walker, BoardSource
Chapter 31:
Getting your Board to Fundraise by Bob Zimmerman, Zimmerman Lehman
Chapter 32:
Volunteer Recruitment by Greg Baldwin, VolunteerMatch
Chapter 33:
Volunteer Engagement and Management by Michelle Nunn, HandsOn Network
Closing Thoughts: Darian Rodriguez Heyman
Afterword: Lynne Twist, Author of The Soul of Money
Volunteer Editor: Eckhart Beatty
